Pragya Tiwari
Results-driven 360° B2B Growth Marketer
Uttar Pradesh, IN.About
Highly effective 360° B2B Growth Marketer with a proven track record in generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through diverse organic channels, including LinkedIn outreach, cold email campaigns, and virtual event marketing. Expert in demand generation, brand strategy, SEO, content marketing, lead nurturing, and CRM automation. Proficient in a wide array of marketing tools such as Apollo.io, ZoomInfo, Lusha, Marketo, and LinkedIn Sales Navigator. Passionate about leveraging data-driven insights and strategic storytelling to scale AI, SaaS, and FinTech brands, maintaining a continuous optimization mindset.
Work
Summary
Drove significant lead generation and pipeline growth through organic marketing initiatives.
Highlights
Generated over 1000 MQLs and SQLs through LinkedIn outreach, cold email, and webinar campaigns, achieving results without paid advertising.
Sourced and qualified high-potential leads using platforms like LinkedIn, Apollo, and ZoomInfo, assessing fit based on online reviews and company presence.
Maintained CRM data in Zoho and HubSpot, ensuring seamless handoffs and accurate pipeline tracking for sales teams.
Automated lead tracking and enrichment processes using Google Sheets and Zapier, enhancing operational efficiency by 30%.
Executed targeted outbound campaigns achieving 60%+ open rates and 15%+ reply rates through segmented targeting and personalized messaging.
Collaborated cross-functionally with the sales team to align messaging and streamline handover processes, significantly improving SQL conversion rates.
Conducted comprehensive competitive market research to refine messaging strategies and identify new growth opportunities.
Summary
Optimized lead generation funnels and strengthened brand positioning through strategic marketing efforts.
Highlights
Developed and optimized B2B and D2C lead funnels leveraging LinkedIn, webinars, cold emails, and gated content downloads.
Led comprehensive brand strategy and actively managed social media channels to significantly boost engagement and establish brand authority within niche markets.
Executed A/B-tested cold email campaigns, increasing open and reply rates by over 30% through continuous subject line and copy optimization.
Designed and promoted impactful event landing pages across email and social platforms, ensuring a consistent inbound lead flow.
Summary
Contributed to social media and email marketing initiatives, enhancing lead generation and campaign performance.
Highlights
Implemented LinkedIn outreach and email marketing strategies to drive event registrations and workshop leads.
Expanded the email subscriber list and refined segmentation strategies, boosting overall campaign efficiency by 40%.
Developed comprehensive content calendars and drafted engaging posts to support various digital marketing campaigns.
Analyzed engagement metrics and lead reports to provide data-driven recommendations for improved targeting and campaign optimization.
Skills
Lead Generation & Outreach
Apollo.io, LinkedIn Sales Navigator, Cold Email Outreach, Community-Based Lead Generation, ZoomInfo, Lusha.
CRM & Marketing Automation
Zoho CRM, Mailchimp, Zapier, Google Sheets, HubSpot (lead entry, tagging, basic workflows), Marketo.
Content Marketing
Copywriting (Emails, Blogs, Case Studies, Landing Pages), Content Calendars, Digital Campaigns.
Campaign Execution
Webinar Funnels, Lead Magnets, Email Sequences, Organic Growth Campaigns, Event Marketing.
AI & Automation Tools
ChatGPT, Notion AI, Zapier, Workflow Automation, Content Speed.
SEO & Analytics
On-page SEO, Keyword Research, Campaign Performance Reporting, Engagement Analysis, Lead Reports.
Experimentation
A/B Testing, Landing Page Optimization, Funnel Refinement, Continuous Optimization.
Collaboration & Strategy
Cross-functional Teamwork (Sales), Startup Adaptability, Test-and-Learn Mindset, Brand Strategy, Competitive Market Research.